Betsson Team has signed a a single-year sponsorship settlement with Chilean football club Colo Colo.
The Swedish gaming operator will back the workforce, based in Chile’s money Santiago, as it competes in the South American country’s leading-tier Primera División.
Betsson’s brand will element on the team’s shirt sleeves for both of those property and absent video games during the 2022 period, with the probability of renewal.
Colo Colo retains the difference of having gained Chile’s Primera División additional than any other football club — 32 moments in full — and is the only workforce to have never ever been relegated.
Betsson remarked on this, expressing its sponsorship of the club represents an additional move in the company’s “international brand name strategy of partnering with area and global trustworthy sport competitions.”
Samuel Pérez, Colo Colo’s Industrial Manager, mentioned: “We are extremely proud to welcome just one of the most essential gambling operators in the entire world, Betsson, to our household of sponsors.
“We take into account this agreement a milestone and the starting of a new stage for the club. Associating with a corporation with a lot more than 55 years of intercontinental encounter will unquestionably aid us to improve Colo Colo’s positioning at a regional and world wide stage.”
This offer is a different notch on Betsson’s belt when it comes to LatAm partnerships. The company’s Industrial Director for South America, Andrea Rossi, commented: “In our drive of increasing in the region, we are also partnering up with local football clubs which we can help and grow.
“Besides making it possible for us to further more reinforce our model recognition in the location, it also gives again to the clubs, allowing for them to invest a lot more in their gamers, personnel and facilities creating the sport we all really like — soccer — much more electrifying.”