On the web on line casino and athletics betting software program supplier SoftSwiss this week declared that it is established to rebrand in a transfer that reflects the company’s existing posture on the on line gambling sector and its vision to maintain a major position in this market place.
From July 1, the provider’s symbol textual content and model name will be spelled SOFTSWISS (in caps) in all its official press releases and promoting materials.
SOFTSWISS described that its logo’s new truly feel will adhere to its manufacturer values and situation as an modern and main provider that strives to produce “the most secure and reliable” iGaming and on the net sporting activities betting methods to its customers.
The business unveiled that through the brand name graphic development phase, it included the most significant classes it had figured out in the previous and blended them with the main mystery of its brand’s good results – its team.
SOFTSWISS was released in 2009 as a modest application enhancement startup with just a slew of employees. More than the past 12 years it has developed into a enormous internationally identified model that now employs a lot more than 700 specialists in places of work in Belarus, Malta, and Poland.
The new brand logo will replicate the company’s evolution over the several years with its fresher and far more modern day glimpse.
Most up-to-date in a Collection of Modifications in Visible Identity
This is the newest alter SOFTSWISS has implemented to update its visible identity in latest decades. In 2019, the enterprise debuted a new emblem that, while bearing the exact colours as its aged just one, was additional in line with its multi-vertical merchandise offering.
SOFTSWISS broke away from its aged bitcoin and casino chip emblem in favor of a easier nonetheless modern-day glance that shots a counter-clockwise turned ‘s’ that alludes to the infinity image.
Again in its early times, SOFTSWISS experienced recognized by itself as a company of a a person-stop-shop white label alternative that took care of all specialized, legal, and monetary processes similar to the launch of a new on-line casino.
In 2013, the business pioneered a bitcoin-optimized online on line casino option, perfectly forward of the frenzy that the most common crytpocurrency has stirred in current several years.
More than the years, SOFTSWISS has expanded its portfolio of solutions to now incorporate an on line on line casino system, a sportsbook platform, which it introduced not lengthy ago, a sport aggregator, a crypto on line casino option, the Affilka affiliate management system, as nicely as distinct managed services.
Commenting on their most recent massive news, SOFTSWISS founder Ivan Montik said that “looking again, it is astonishing to realise how a lot we’ve grown” and that “we started about 10 a long time in the past with a pretty smaller team, which has now become the dimensions of a modest village!”
Mr. Montik pointed out that the new glance will reflect their regular wish for innovation and enhancement and that via the new visible pattern and over-all unified image, they will be in a position to “communicate the manufacturer positioning significantly clearer to our present-day and likely clientele.”
Source: SOFTSWISS is Rebranding, SoftSwiss Newsroom, June 29, 2021