Tricky Rock Worldwide Commemorates 50th Anniversary With Around the globe Celebrations

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HOLLYWOOD, Fla., June 17, 2021 /PRNewswire/ — In celebration of Tricky Rock’s 50th anniversary, qualities throughout the world commemorated this milestone accomplishment with various situations like the launch of the Reside GREATNESS marketing campaign on June 14, coming just times following the brand name declared its 5-calendar year partnership with international soccer sensation Lionel Messi.

On June 14, participating Hard Rock Cafes, like all those positioned in London, Barcelona, Miami, Vegas, Piccadilly, Tokyo, Dubai, Ribeirão Preto and Puerto Madero, supplied Region Burgers for only $.71 during the 1st hour of enterprise in honor of the 12 months Tough Rock was started. Delightful desserts have been also furnished, although presenting guests with exciting actions including balloon shows, image booths, products showcasing, specialty cocktails and performances. Challenging Rock Cafe also celebrated its anniversary by getting the building that properties the initial Challenging Rock Cafe London, making certain the preservation of the historic area in which the brand begun.

Many Really hard Rock Resort houses joined in to commemorate the anniversary by offering treats to band customers, web hosting Live Digital Trivia with prizes, arranging a cleanup of the space around the lodge to guarantee it remains harmless and healthy, placing on a particular exhibit of new products and giving are living music.

“Hard Rock’s 50th anniversary is a substantial milestone for the model, so we wanted to celebrate across our destinations all over the world in a huge way,” said Jon Lucas, Main Operating Officer of Tough Rock Intercontinental. “Hard Rock is just one of the world’s most recognizable brands for entertainment, hospitality, gaming and leisure – a legacy which has been constructed over the previous 5 many years. We could not feel of a better way to kick off this milestone than by asserting our initial partnership with a accurate athletics icon, soccer legend Lionel Messi.”


Tough Rock’s Are living GREATNESS marketing campaign is developed on the fan-concentrated principles that have guided Tough Rock considering that the opening of its 1st Cafe location in London in 1971 and aims to encourage fans when calling on them to unite beneath their like for the iconic amusement and hospitality brand.

The marketing campaign kicked off with new partnership between Difficult Rock International and Lionel Messi, and marks the brand’s to start with offer with an athlete. The collaboration pays homage to Really hard Rock’s roots, as the brand’s world-renowned T-shirts arrived about when the original Difficult Rock Cafe London sponsored a neighborhood soccer crew in the 1970s. Tough Rock and Messi have come jointly to unveil a new selection of merchandise, which features some of Messi’s legendary symbols these types of as the selection 10, the lion and his possess emblem.

Aspects on Stay GREATNESS can be found here, and further belongings surrounding Difficult Rock’s partnership with Messi here. All products from the collaboration among Tricky Rock and Lionel Messi is obtainable in stores and online.

About Really hard Rock®:
Tough Rock International (HRI) is just one of the most globally acknowledged companies with venues in 68 countries spanning 239 spots that involve owned/certified or managed Accommodations, Casinos, Rock Shops®, Reside Efficiency Venues and Cafes. HRI also released a joint enterprise named Really hard Rock Electronic in 2020, an on the web sportsbook, retail sportsbook and net gaming platform. Commencing with an Eric Clapton guitar, Hard Rock owns the world’s biggest and most important collection of genuine music memorabilia at far more than 86,000 parts, which are displayed at its locations all-around the globe. In 2021, Hard Rock Intercontinental was awarded the Leading Employer in the Vacation & Leisure, Gaming, and Amusement Industry by Forbes and also selected as a U.S. Best Managed Firm by Deloitte Private and The Wall Avenue Journal. In 2020, Tough Rock was honored as 1 of Forbes Magazine’s Best Employers for Range and a Leading Employer for Women. Difficult Rock Hotels & Casinos also been given very first put rating in the 2020 On line casino Gaming Govt Gratification Survey performed by Bristol Associates Inc. and Spectrum Gaming Team. In addition, Hard Rock Accommodations was named a single of the top rated performing hotel brands in J.D. Power’s North The united states Hotel Guest Satisfaction Study for the second consecutive yr. Really hard Rock destinations are situated in global gateway towns, including its two most thriving flagship attributes in Florida and property to the world’s very first Guitar Hotel® in South Florida, Worldwide Gaming’s 2020 Assets of the 12 months. The manufacturer is owned by HRI mum or dad entity The Seminole Tribe of Florida. For more data on Tough Rock Global, visit or

Resource Difficult Rock Worldwide

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